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Branding Campaign

Branding Campaign

Branding Campaign

Interactions

Interactions

Interactions

Conceptualization

Conceptualization

Conceptualization

Omnichannel collection released for Asia’s largest eyewear brand

Omnichannel collection released for Asia’s largest eyewear brand

Omnichannel collection released for Asia’s largest eyewear brand

Crafting the latest campaign for Lenskart

Crafting the latest campaign for Lenskart

Crafting the latest campaign for Lenskart

I focused on

Conceptualizing & Branding

I focused on

Conceptualizing & Branding

I focused on

Conceptualizing & Branding

Using

Figma & Illustrator

Using

Figma & Illustrator

Using

Figma & Illustrator

From

June 2024 - September 2024

From

June 2024 - September 2024

From

June 2024 - September 2024

With

3 Designers

With

3 Designers

With

3 Designers

To engage millions of young individuals who live & breathe hip-hop

To engage millions of young individuals who live & breathe hip-hop

To engage millions of young individuals who live & breathe hip-hop

A storyboard frame for the product shoot

As a design intern at Lenskart, I conceptualized a collaboration between India's leading eyewear brand and hip-hop artist DIVINE. The four month process evolved from hip-hop culture research to developing visual language for digital platforms, culminating in product shoots and a campaign launch across retail spaces, bridging the gap between eyewear and urban culture

A storyboard frame for the product shoot

Here's what I learned: Embracing a beginner's mindset and having conversations across departments unlocked fresh perspectives that only helped our design process. The most interesting discovery was how hip-hop resonated differently with each person. Diversity in interpretation isn't a challenge, but a gift that shapes stronger, more inclusive design.

This is NDA Protected 🔒

This is NDA Protected 🔒

This is NDA Protected 🔒

Reach out for the full case study- there is so much more to explore.

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