A storyboard frame for the product shoot
As a design intern at Lenskart, I conceptualized a collaboration between India's leading eyewear brand and hip-hop artist DIVINE. The four month process evolved from hip-hop culture research to developing visual language for digital platforms, culminating in product shoots and a campaign launch across retail spaces, bridging the gap between eyewear and urban culture
A storyboard frame for the product shoot
Here's what I learned: Embracing a beginner's mindset and having conversations across departments unlocked fresh perspectives that only helped our design process. The most interesting discovery was how hip-hop resonated differently with each person. Diversity in interpretation isn't a challenge, but a gift that shapes stronger, more inclusive design.
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