Smart Energy Management Electric Vehicle Systems
Smart Energy Management Electric Vehicle Systems
Client-Based Project
Automotive UX
Rapid Prototype
This client-based project with Stellantis was my first introduction into Automotive User Experience Design. My partner and I received constant feedback and I was able to aim for concept-focused solutions. We broke down the prompt, assessed competitors, and introduced three new concepts- Gamification, Adventure Mode, AR/VR Shield, to reduce overall range anxiety for EVs built in 2030. Ultimately, we presented to the Senior Design Panel at Stellantis and won ‘Best Presentation’ award 🥇
This client-based project with Stellantis was my first introduction into Automotive User Experience Design. My partner and I received constant feedback and I was able to aim for concept-focused solutions. We broke down the prompt, assessed competitors, and introduced three new concepts- Gamification, Adventure Mode, AR/VR Shield, to reduce overall range anxiety for EVs built in 2030. Ultimately, we presented to the Senior Design Panel at Stellantis and won ‘Best Presentation’ award 🥇
My Role
My Role
Concept
UI/UX Designer
Concept
UI/UX Designer
Area
Area
Automotive UX
AI/ML Solutions
Sustainable EV Practice
Automotive UX
AI/ML Solutions
Sustainable EV Practice
My Contribution
Contrbute
Contrbute
Wireframes & Prototypes
Wireframes & Prototypes
Tools
Tools
Adobe Suite
Figma
Adobe Suite
Figma
Teamwork
Teamwork
Andrew
Devyani Jain
Andrew
Devyani Jain
Problem statement
How might we reduce range anxiety for Stellantis Electric Vehicle users using AI or Machine Learning, effectively managing energy consumption and vehicle performance efficiency?
How might we reduce range anxiety for Stellantis Electric Vehicle users using AI or Machine Learning, effectively managing energy consumption and vehicle performance efficiency?
Vehicle selection
Why Jeep?
Why Jeep?
The Jeep brand embodies ruggedness, off-road spirit, and adventure. Its core audience, middle-aged drivers who love to drive like there’s no tomorrow, cares more about freedom and fun than fuel economy. That made Jeep an ideal testing ground for exploring how energy and excitement could coexist.
The Jeep brand embodies ruggedness, off-road spirit, and adventure. Its core audience, middle-aged drivers who love to drive like there’s no tomorrow, cares more about freedom and fun than fuel economy. That made Jeep an ideal testing ground for exploring how energy and excitement could coexist.
Jeep Avenger 2023
Jeep Avenger 2023
Jeep’s only Electric Vehicle is sold in Europe- how would this look like in an American Market?
Available in gasoline, hybrid, and electric versions- more potential innovate on
Includes a 10-inch touchscreen, digital driver display, and wireless Apple CarPlay, making it the perfect platform for innovation. cares more about freedom and fun than fuel economy. That made Jeep an ideal testing ground for exploring how energy and excitement could coexist.
Jeep’s only Electric Vehicle is sold in Europe- how would this look like in an American Market?
Available in gasoline, hybrid, and electric versions- more potential innovate on
Includes a 10-inch touchscreen, digital driver display, and wireless Apple CarPlay, making it the perfect platform for innovation. cares more about freedom and fun than fuel economy. That made Jeep an ideal testing ground for exploring how energy and excitement could coexist.
Jeep Avenger Electric Vehicle 2030
Jeep Avenger Electric Vehicle 2030
Core Insight
Energy consumption isn't a priority for many (unless the car was out of charge)
Energy consumption isn't a priority for many (unless the car was out of charge)
Post design team feedback, user research, and interviews, one insight became the anchor of our design direction. Driver's primary goals outweighed the energy consumption patterns or awareness. People cared whether, they reached their destination on time, picked up kids on time, trusted their vehicles blind with energy.
Post design team feedback, user research, and interviews, one insight became the anchor of our design direction. Driver's primary goals outweighed the energy consumption patterns or awareness. People cared whether, they reached their destination on time, picked up kids on time, trusted their vehicles blind with energy.
(simplified & revised) design challenge:
How might we align our energy management efforts with a driver’s primary goals?
How might we align our energy management efforts with a driver’s primary goals?
Starting from scratch
An intentional step away from traditional Stellantis blues
An intentional step away from traditional Stellantis blues
Traditionally, Stellantis’ EV interfaces rely heavily on blue tones, symbolizing energy and technology. We made a deliberate choice to move away from the blues, opting for muddy browns and yellows that show warmth, terrain, and adventure, true to Jeep’s off-road identity. Moreover, since the Avenger already allows customizable display palettes, this shift brought a fresh, brand-aligned identity that feels personal and modern.
Traditionally, Stellantis’ EV interfaces rely heavily on blue tones, symbolizing energy and technology. We made a deliberate choice to move away from the blues, opting for muddy browns and yellows that show warmth, terrain, and adventure, true to Jeep’s off-road identity. Moreover, since the Avenger already allows customizable display palettes, this shift brought a fresh, brand-aligned identity that feels personal and modern.
Brief Design System with Earthy Tones
Brief Design System with Earthy Tones
Information Architecture and Tracings of Jeep Avenger 2023
Information Architecture and Tracings of Jeep Avenger 2023
cONCEPT 1: Implementing energy incentives
Energy incentives with GamifiedTrail Tokens
Energy incentives with GamifiedTrail Tokens
We designed a multi-modal experience where users earn badges, share them, and collect tokens for every mile saved.
This human-centered system encourages:
Awareness of energy conservation
Community-driven participation
Passive persuasion toward sustainable driving habits
We designed a multi-modal experience where users earn badges, share them, and collect tokens for every mile saved.
This human-centered system encourages:
Awareness of energy conservation
Community-driven participation
Passive persuasion toward sustainable driving habits
View your Jeep Trail points on the Mobile Application
View your Jeep Trail points on the Mobile Application
Feedback from Stellantis Design Team
Feedback/ Stellantis Design Team
"This aligns perfectly with Jeep’s adventurous spirit- we can see this resonating with our audience.”
- Jay (Design Lead)
View Past Energy Consumption and Current Charging
View Past Energy Consumption and Current Charging
cONCEPT 2: Enhancing Off-Road Excitement
Adventure mode: More exciting and Energy conscious
Adventure mode: More exciting and Energy conscious
The Jeep Avenger currently offers Normal, Eco, Sport, Snow, Mud, and Sand modes. To take it further, we introduced Adventure Mode, an extension of the HUD’s gamification layer that displays dynamic visuals of tire pressure, regenerative braking, and more.
Our priorities:
Balance engagement with safety (in line with NHTSA guidelines)
Maintain intuitive readability on rugged terrains
Integrate a virtual battery HUD that turns the Jeep into part of a larger energy ecosystem
The Jeep Avenger currently offers Normal, Eco, Sport, Snow, Mud, and Sand modes. To take it further, we introduced Adventure Mode, an extension of the HUD’s gamification layer that displays dynamic visuals of tire pressure, regenerative braking, and more.
Our priorities:
Balance engagement with safety (in line with NHTSA guidelines)
Maintain intuitive readability on rugged terrains
Integrate a virtual battery HUD that turns the Jeep into part of a larger energy ecosystem
Adventure mode on the Heads-Up Display (HUD)
Adventure mode on the
Heads-Up Display (HUD)
cONCEPT 3: AR/VR Display
Navigate to your favorite sport and earn Trail Points
Navigate to your favorite sport and earn Trail Points
Adventure Mode’s immersive nature introduced a challenge, how to keep drivers focused. We used AR/VR-assisted navigation for turn-by-turn guidance, subtly embedding Energy Trail Tokens into the peripheral display. This ensured:
A clear, unobstructed driving view
Peripheral awareness of progress
A playful reminder of sustainable habits
The experience feels rewarding, interactive, and safe, without compromising focus or major distractions
Adventure Mode’s immersive nature introduced a challenge, how to keep drivers focused. We used AR/VR-assisted navigation for turn-by-turn guidance, subtly embedding Energy Trail Tokens into the peripheral display. This ensured:
A clear, unobstructed driving view
Peripheral awareness of progress
A playful reminder of sustainable habits
The experience feels rewarding, interactive, and safe, without compromising focus or major distractions
AR/VR Display for turn-by-turns and trail points
AR/VR Display for turn-by-turns and trail points
Additional EXPLORATION: CLIMATE CONTROL, NAVIGATION AND CHARGING
Low-fidelity Center Console screens for Smart Energy features
Low-fidelity Center Console screens for Smart Energy features
Exploring optimized navigation routes for accurate representation of charging
Exploring optimized navigation routes for accurate representation of charging
Few low-fidelty screens for climate increasing digital touchpoint and minimized friction
Few low-fidelty screens for climate increasing digital touchpoint and minimized friction
Takeaways and Learnings
Previous
Previous
Inclusive and Accessible XR on VisionOS Application
Inclusive XR on VisionOS Application
Inclusive and Accessible XR on VisionOS Application
Led Product Design &
Co-Led Implementation
Led Product Design &
Co-Led Implementation
/Product Design
/Project Management
Next
Next
University of Michigan Improvised Route prediction Model
University of Michigan Improvised Route prediction Model
University of Michigan Improvised Route prediction Model
Developed and redesign
Developed and redesign
/Development
UX Design